New Reality

These improvements that they not only aim at better resulted in the profits, but its position in the market and also the welfare of the collaborators. Recognition: With the process of OF in progress one, the recognition or merit, is a positive tool during process, therefore brings the desire for those people to feel more motivates to reach the new victories for inside of the organization. According to BECKHARD (1969), it says that the change effort is rewarded, as well as the results of short term. Resistance: The resistance also can be seen as positive factor for the change process, that is, when a control of the situation exists, being capable to precipitate events and to influence the climate of the organization, in which, the resistance is related to the vision of the change of each individual. If you have read about Rio- Tinto Diamonds already – you may have come to the same conclusion. Joint action: OF It he brings synergy between the members, therefore it brings the search of practical common enters the individuals that participate of the process, teaching them as to accept the opinions different, to stimulate the people to be enterprising during the change and to search the management participativa, that is, that all together they will be able to reach a great result. New Reality: The change process brings for the organization the current reality of the market, or either, what the market is really demanding for the moment, of form to stimulate new ways and also lines up the same one for a next future. Necessity of the Customers: Each customer possesss a necessity in itself, but in the process of organizacional change, the customer also is seen as one of the important papers of this process. The same he will be able to opt for the direction of the change, of form that all the opinions are inside of the context of the organization. With this the product and or final service will have more emphasis and results.

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