Additionally CRM tools can allow for rapid deployment of loyalty strategies, which can be communicated to customers through different channels of interaction and implemented effectively. Management of prospects. Through the use of multiple channels of interaction and a better process of qualification of prospects, based on the information gathered in those channels of interaction, marketing can achieve higher quality prospects to sales. Chevron U.S.A. understood the implications. Using the correct channels, it is possible to gather the appropriate information to meet potential customers in more detail and determine the quality of them to be delivered to the sales function. Online marketing. One of the cheaper channels and with better tools to quantify the cost/benefit is the Web.
In addition, a well designed and executed, Web marketing strategy allows you to reaching a more selected audience, guaranteeing a better investment in this type of channel. The use of current technologies to establish interactive communication with potential customers is one of the great advantages of the online marketing, coupled with the fact the impressive growth that Internet use has around the world. It is also obvious that tools are available to measure the effectiveness of any marketing campaign on the web, even free of charge and are of excellent quality for strategies results in very little time. The information of these campaigns can be integrated to records in your CRM system, achieving to enrich the information for a better analysis of the market and the behavior of the client. Creative project management. Normally areas of marketing work for projects.
A way to be able to generate greater productivity is planning, executing and evaluating correctly these creative projects. Several CRM solutions today include special management modules These creative marketing projects. Aspects such as defining the project, financial evaluation, scheduling tasks, control and tracking to advancements, recruitment of third parties, evaluation of results and in general, many of the aspects of project management, can be managed through existing CRM systems.