We can say that all direct marketing and professionals of companies specialized in the marketing of results continue the tool of email marketing as their primary means of communication, in a not too distant future. According to an survey Email Marketing Forecast 2009 Forrester, stipulates that you for the year 2014 approximately, 150 million or more people will use e-mail regularly. Similarly, more than 50 million people will use various services of mail and messaging for social networks such as Facebook and Twitter. The use of personal email and business will continue to grow much and email marketing based on prior permission with some retention (for a group of messages that are attractive to customers) or by subscription of newsletters of great interest for the reader, will undoubtedly be the winner. Among the different forms of email marketing that will participate of the substantial market in the future will be: information by mail services, messages retention and newsletters with their sponsored ads. In the year 2014, investing in email marketing tool will exceed $ 2 billion, and all innovative marketers you’re worried about taking personalized and segmented communications best practices, the efforts of the databases and the efforts of sender reputation that guarantees more efficient and high delivery rates. It is truly surprising that today, many companies still use the immense power of email marketing provides, or that do use evil.

It is believed that the ROI of email marketing will increase up to 300% by 2014, compared with figures seen until today. This means that if, for example, an investment of EUR 10 on various email marketing systems produce a gain of 75 euros in 2014 earnings could exceed 200 euros. A greeting.