Only every second top 100 company relies on Web Analytics ATX versus DAX: Germany in the residue – weaknesses in the education of users of Vienna, November 19, 2009. Only those who know the behavior of its users, can properly make money on the Internet. In Austria, only every second top 100 company deploys professional Web Analytics. This emerges from a study today published the Vienna online marketing consulting e-dialog. Better cut the ATX companies. About 65 percent of them involve analysis tools into their Web pages.

This is an increase of 8.3 percent over the previous year. Thus, the distance of the 20 largest listed companies in Austria to the DAX listed companies has further increased. Appropriate solutions at 53 percent is stagnating in the neighbouring country. The study again revealed major flaws in corporate governance. Most popular tools. In Austria, the proliferation of Web Analytics in the 100 largest companies 3.7 percent has risen to 56 companies. The most popular tools – which are again by a wide margin of Google Analytics, followed by WebTrends and Yahoo! Web Analytics – their position could continue to expand this year.

This was done in particular to the detriment of professional paid software solutions (Enterprise Tools). It is because that they used only 14 per cent of the top 100 companies, that in particular the major search engine providers constantly extend the functionality of their free analysis tools. Still an interesting detail: about 4 percent of the top 100 companies employ more than a tool. ATX versus DAX. Measure the ATX companies currently 65 percent the success of their Web pages, which is an increase of 8.3 percent compared to the previous year. While in Austria the largest listed companies in the importance of Web analytics are increasingly aware of the dissemination of appropriate tools in Germany stagnated. There currently only 53 percent of the companies take advantage of the opportunity to investigate the behavior of their users.