The past has fled, what you expect is absent, but the present is yours. Arabic proverb considerations, reach the business dynamics in recent years has shown signs of changes where it is necessary on the part of actors such as enterprises are identified with new values and attitudes that favour their productivity before the big competitive challenges that have been generated. A seminar on this topic carried out by the postgraduate programme in management of the quality and productivity of Faces of UC, highlighted the importance that management has at present, present, new scope, dimension of the work been considered that definitively as a participant of the program of quality and productivity management specialty indicated Orally Silvatake into account that the Venezuelan companies increasingly are facing significant changes requiring restructure part of its organizational structure. Since then, this restructuring is accompanied by changes that affect the culture and goals of the Organization and to the professionals who perform their work in it. Precisely to address these changes, challenges that benefit you, it is necessary to new values, attitudes, motivations and expectations; an example, said Silva is that today is considered to be that health care, teamwork and interaction of different professionals, as well as communication, cooperation, are essential for the achievement of a positive relationship and the achievement of the planned goals. Be considered, that values underlie attitudes that targeting members of the Organization to the obtaining of goals and objectives, influencing the strategies adopted for its operation, so that they come to determine the climate of the same (Tamayo 1999).

For its part OReily says, that the values have been considered a major component of the organizational culture and one of the main components of the social structure of organizations. Perhaps for this reason, the study of values has experienced a major boom in recent years. According to Tamayo and De Oliveira (2001), values expressed those that are desirable or undesirable, significant or insignificant; correct or incorrect for an individual, for a group, for an organization, for society as a whole.