Google’s Web Analytics are a powerful tool that will allow us to obtain detailed information about traffic to our site, through a very explicit visual interface, and, as it could not be otherwise with Google, in a very intuitive manner. However, this ease of use can do that we do not value the information that Google offers so that sites improve their quality. Firstly, entering the control panel, you can choose to view the percentage of changes in visits, the average time on the site, percentage of rebounds and project goals. Generally speaking, what the majority of users are eager to see is the change in visits, i.e. traffic. Then, select this variant. By clicking on view report, we accede to an axes chart showing the number of visits, choosing segment per day, per week or per month. We can also select, deploying the menu, if we want to see the percentage of visits, new visits, pages viewed, average of page views per visit, or percentage of rebounds.
It is also possible to compare two variables at a time, or compare one selected with the average of the site for example if we believe that we have improved our performance in a certain period of time, just compare it to the overall average. The graph allows you to make annotations, for example, where to put a brief reminder (low visits by national holiday, or beginning of PPC campaign). The possibilities of analysis of this tool are phenomenal. Well worth taking the time to investigate the functionality of each of them. Basically, two functions are the most illustrative regarding traffic: the panel and sources of traffic, both sections can be accessed through the links in the right sidebar.
Advertiser Panel, have available the information of traffic in one fell swoop, i.e. without disaggregation. But we can click on the various links of the graph, to deploy the sought-after details. For example, clicking on web sites of reference, shows us the sites from those arriving visitors, i.e. those pages that directly derive us traffic as our links on Twitter and Facebook. One of the most interesting features is the possibility of seeing links where users click on our site, well graphically. I.e. clicking on content, in the right side navigation bar, click on superposition of the site, which will open in window aside our site, with active links marked and signposted with the percentage of clicks that each of them has received. For example, if we have 6 active links on home page, Google Analytics will show a bar colored underneath each link to view different levels of activation of each of them. A surprise, we can lead us to suppose that users massively prick in certain proposed links, when in reality, their preference is another. From here we can take very relevant information to change certain graphical aspects of the site, in order to improve their usability, highlight elements that until this moment they look irrelevant, or modify the general layout. In short, the Google Analytics are a valuable resource in our internet marketing, and learn to read properly will result in an increase of the traffic and the effectiveness of our site.